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Via Design’s Ultra Violet “Glam Room” Celebrates the Color of the Year

For nearly two decades, Pantone has selected a color of the year; a color that serves as an expression of what Pantone sees happening in the world. Its hope is that designers and artists will use this color in their work to inspire and influence our culture. With a 20-member team and nine months of global research, Pantone chose Ultra Violet has 2018’s color of the year.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Leatrice Eiseman, Executive Director of the Pantone Color Institute.

The Urban Institute for Contemporary Arts (UICA) selected artists to create or submit artwork that utilized Ultra Violet. As part of the group exhibition, the UICA asked Via Design to participate for an interior design approach to the color.

“I had to ask myself, ‘What emotions and qualities are brought about by this color?’” says lead interior designer and founder of Via Design, Valerie Schmieder. “I found that Ultra Violet feels feminine, passionate, romantic, luxurious, royal.”

Schmieder and fellow interior designer Sara Dupin began the transforming of a small, compact meeting space inside the UICA into a luxurious women’s dressing room.  With large windows facing Fulton Street, the team needed to make the effect on the outside as bold and dramatic as it would be on the inside.

Via invited some of their suppliers to collaborate on the room. Local artisans and design experts Diane Hasso Studios, Leigh’s, Dan Carlson Design, CLEO, and Damsel Floral each contributed elements that helped to transform the space into what is now called “The Glam Room.”

Covering the east wall of the room and part of the ceiling is Diane Hasso’s custom wall treatment, “Ultra Violet Lux.”  In addition, her ultra violet deco accents are used as accessories on the book shelves. In response to how her art has been influenced by the color of the year, Hasso says “…Ultraviolet has inspired me to create art that creates a sort of fresh boldness with color and design while capturing the allure and ambiance of beauty and luxury.”

Attached to the wall are two custom gold clothing racks created by Dan Carlson Designs.  In fact, there are a lot of gold elements incorporated throughout the room.

“The gold touches also give the feeling of luxury,” says Schmieder. Formal dresses provided by Leigh’s are detailed in gold and pearls. The dresses are highlighted like artwork on the custom clothing racks. Classic accessories and lilac makeup products displayed on the dresser and vanity were also provided by Leigh’s. Their live model, dressed in a purple floral evening gown, added excitement for the opening reception.

The white CLEO credenza and window boxes, cream chaises, decorative mirror, and gold occasional pieces provide a neutral palette that accentuates the Ultra Violet color palette. “Flowers are generally traditional, but when blown up become contemporary,” says Schmieder, “When I began my research of the color, I was really drawn to the purple flowers I saw.”

    

Flower arrangements courtesy of Damsel Floral

 

It’s rare for a designer to have the opportunity to design a space without limitations.

“Pantone succeeded in stretching us,” says Schmieder, “It’s not a typical color we have clients choosing for their home. It’s a whimsical room. It’s meant to make you smile.”

 

 

For more photos of this project, visit our installation page.

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