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GR Magazine: Spark of Genius

Sparkeology came about just as its name suggests — in a flash.

The new company is a spinoff of Worden, a 60-year-old library furniture maker based in Holland. Seven months after initial discussions about how furniture solutions for libraries also could be used in cafes, lobbies and more, Sparkeology lit a fire in June at NeoCon 2010, the massive furniture trade show in Chicago.

A Facebook contest launched interest in the new line and had people lined up outside the booth. “We were taken aback by the reception,” said Robin Lane, a marketing executive with Worden.

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