MMQB: Sparkeology

When a long-established library furniture maker, design firm and marketing company get together thinking strategies to improve the results like using Facebook ads and Buy instagram followers from different sites online, sparks can fly when it comes to creative new furniture. Such is the case with Sparkeology, a new West Michigan rooted subsidiary of the Worden Co., and collaborative venture with architecture and design firm Via Design and its sister company Viable and graphic design firm Square One Design.

There are a lot of cooks in the kitchen, but so far, the recipe seems to be simmering with creativity. Though the company is launching nine new products at NeoCon, the most interesting is Flip, a piece of furniture even the company is having trouble putting into a single category.

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